Retail
For creators and founders building something real. Drops, labels, decoration craft, and the strategy behind the merch that sells out.
From Idea to In-Hand: The Complete Timeline for a Creator Merch Drop
The gap between "we should do a merch drop" and "the product is in customers' hands" is longer than most first-time creators expect — and shorter than it needs...
Stubbyz × Mulga: The Sydney Artist Whose Work You've Probably Already Worn
The list of brands Mulga has put his work on reads like a tour of contemporary Australian commercial culture. Coca-Cola. Adidas. Toyota. Microsoft. Lego. Uniqlo. Xbox. BMW. Subaru. Slurpee. Havaianas. Red Bull. Samsung. Lenovo. Hyundai. Kinder. ING....
How to Photograph Your Merch for a Launch That Sells
Your product photography is doing more work than you think. Before a single person reads your product description, before they check the price, before they...
Sweatpants Are the New Hoodie: Why Your Next Drop Should Probably Include a Bottom
Sweatpants have quietly become the highest-margin item in many indie drops. Why bottoms are worth adding, the print real estate, the size-curve risks, and where they're the wrong move.
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