Australia's headquarters for print & promotional products for brands.

Your cart

Your cart is empty

Printwear x American Apparel

Printwear x American Apparel

Crafting Culture with American Apparel®

In a celebration of innovation and style, Printwear proudly shares the expansion of American Apparel's product lineup, introducing twelve new styles across five distinct collections. Embodying the essence of a blank canvas with endless possibilities, these additions solidify American Apparel's commitment to delivering premium quality and timeless fashion.

As part of this exciting expansion, American Apparel® introduces the Craft the Culture campaign, a bold initiative designed to shape cultural experiences through collaboration with artists. Serving as the official printwear partner at select Live Nation festivals across the United States, the campaign seeks to create meaningful connections with consumers and celebrate their unique individuality through art, music, and more.

Emma Budzisz, Vice-President of Marketing at Gildan Activewear SRL, emphasizes the brand's shift beyond mere product launches, stating, "We're not just launching new products; we're crafting meaningful experiences with and for our consumers, allowing them to commemorate cherished memories."

Craft the Culture™ invites people to celebrate their passions and individuality, fostering collaborations with up-and-coming musicians, artists, and trendsetting designers throughout 2024. These partnerships aim to define the essence of Craft the Culture™ and capture timeless memories through premium merch, strengthening American Apparel's position as the preferred choice for festival enthusiasts.

Printwear x American Apparel

The expanded product offering includes:

  • Five new lightweight fleece styles featuring edgy designs such as the ReFlex Fleece Women's Crewneck Sweatshirt, Unisex Pullover Hoodie, Unisex Full Zip Hoodie, Unisex Crewneck Sweatshirt, and Unisex Sweatpants.
  • The Heavyweight Cotton Garment Dyed T-Shirt, a modern take on the classic 1301, poised to become the new heavyweight favorite at Printwear.
  • The Heavyweight Cotton Women's Garment Dyed Muscle T-Shirt, introducing the first female silhouette in the heavyweight collection with structure and a cropped style for an edgier look.
  • The Pique Unisex Mockneck T-Shirt, paired with matching Unisex Gym Shorts for a cool and textured ensemble.
  • The Sueded Unisex T-Shirt, crafted from premium jersey mid-weight fabric for an ultra-plush, soft hand.
  • The Unisex CVC Henley T-Shirt, featuring four color-matched buttons for added style.

Printwear x American Apparel

About American Apparel: American Apparel® stands as an iconic premium clothing brand, delivering timeless apparel that leaves lasting impressions for all generations. From legendary fine jersey to cherished heavyweight cotton, American Apparel® blends style and quality to elevate fashion to iconic status. Owned by Gildan Activewear, a leading manufacturer of everyday basic apparel, the brand operates with a strong commitment to industry-leading labor, environmental, and governance practices, embedded in its comprehensive ESG program. Learn more about the brand and its initiatives at gildancorp.com.

Previous post
Next post
Back to Printwear: 101

Leave a comment

Please note, comments must be approved before they are published

More Posts

5 Tips for Making the Most of Your Promotional Products Campaigns

5 Tips for Making the Most of Your Promotional Products Campaigns

Promotional products are a powerful tool for businesses to increase brand awareness, engage with customers, and drive sales. Follow these steps to maximize the impact of your promotional products. In this blog...

Read more
Sipping in Style: 8 Drinkware Trends Shaping Hydration Habits

Sipping in Style: 8 Drinkware Trends Shaping Hydration Habits

From oversized bottles to tech-savvy mugs, the world of drinkware is evolving to meet the diverse needs and preferences of today's consumers. Whether you're sipping in style or staying eco-conscious,...

Read more
The Tie-Dye Trend for Summer Merch

The Tie-Dye Trend for Summer Merch

This summer, ditch the boring promotional products and embrace the vibrant world of tie-dye. From tees and sweatshirts to hoodies and beyond, tie-dye offers endless possibilities for adding a splash...

Read more
The Art of Tone-on-Tone Printing and Embroidery

The Art of Tone-on-Tone Printing and Embroidery

In the world of fashion and design, subtlety often speaks volumes. Amidst the array of vibrant colors and bold patterns, there exists a timeless technique that embodies sophistication and refinement:...

Read more
Printwear's Commitment to Quality: Ensuring Durability and Longevity in Custom Merchandise

Printwear's Commitment to Quality: Ensuring Durability and Longevity in Custom Merchandise

At Printwear, our commitment to quality is at the core of everything we do. We understand that when it comes to custom merchandise, durability and longevity are key factors in...

Read more
Flexfit/YUPOONG Celebrate 50th Anniversary

Flexfit/YUPOONG Celebrate 50th Anniversary

Flexfit/Yupoong commemorates a remarkable milestone – 50 years of excellence in the headwear industry! Pioneers in headwear innovation, consistently pushing boundaries to deliver unparalleled comfort and performance. From the early days...

Read more
Unraveling the Art of File Types for Printwear

Unraveling the Art of File Types for Printwear

In the world of printwear, selecting the right file type can make all the difference between a successful t-shirt print and a disappointing outcome. Vector files emerge as the frontrunners,...

Read more
AS Colour: Elevating Basics to Premium Status

AS Colour: Elevating Basics to Premium Status

AS Colour could be your new favorite premium basics brand, and one well worth your investment. A brand that has garnered considerable attention in recent years, AS Colour stands out...

Read more
Sustainability: A Complete Guide

Sustainability: A Complete Guide

The article explores various sustainable materials like recycled fabrics, organic fibers, and USA-grown cotton. It explains how upcycled materials and waste-reducing designs promote sustainability. You'll also learn about carbon offsets,...

Read more
Good, Better, Best' Method: A Guide to T-Shirt Selection

Good, Better, Best' Method: A Guide to T-Shirt Selection

"Good, Better, Best" is a common method in offering customers a range of choices based on quality, features, and price points. Printwear uses this rating method across more than 25k...

Read more
DTG vs. DTF Printing: A Guide to Choosing the Right Method

DTG vs. DTF Printing: A Guide to Choosing the Right Method

DTG vs. DTF Printing: A Guide to Choosing the Right Method Forget FOMO, let's focus on DTG and DTF, two popular garment printing techniques! Both offer unique advantages, and selecting...

Read more
Logo Placement Guide: Your Best Options with Printwear

Logo Placement Guide: Your Best Options with Printwear

We explore the eight most common locations to place a logo or design on a t-shirt, sweatshirt, polo, ... along with helpful tips for choosing the right spot for your needs....

Read more